Primary Direct launches cross-sell saver

Primary Direct has launched a cross-sell initiative, offering clients the chance to save money on their home and pet insurance.
Primary Direct's home insurance customers can get a five per cent discount on their combined buildings and contents policy if they own a dog. This increases to a ten per cent discount if the customer also has a Primary Direct pet insurance policy.
The cross-sell offer follows research by Primary Direct, which found that 13% of homeowners believe that burglars are

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