PMI - The quiet creak of opportunity

Sam Barrett investigates the prospects for selling group PMI, the uptake of which by employers has grown over the past seven years despite some seeing it as an unnecessary luxury

Group private medical insurance is a strange beast. Although it straddles both the general insurance and protection markets, it has developed a reputation for being something of a specialist product.

While this reputation may have deterred many brokers from grappling with PMI, the sales figures suggest that a bit of bravery may be in order. "The group PMI market is buoyant," says Ronjit Bose, proposition development manager at Standard Life Healthcare. "The recent statistics from the Association