End of Year Review 2025: Percayso’s Chris Traill
Chris Traill, account director at Percayso Inform, is happy the market is leaning harder into data-driven segmentation rather than just chasing the cheapest headline rate; but adds even with Consumer Duty, there are still examples of poor communication and product understanding.
What has been your insurance/broking related highlight of 2025?My highlight has been watching personal lines move from a pure price-race on the aggregators to a more nuanced, intelligence-led competition. With premiums softening in parts of the market and PCW traffic easing, we’ve seen brokers and insurers lean harder into data-driven segmentation, retention strategies and embedded partnerships rather than just chasing the cheapest headline rate.
For Percayso, that meant deeper integrations with
Only users who have a paid subscription or are part of a corporate subscription are able to print or copy content.
To access these options, along with all other subscription benefits, please contact info@insuranceage.co.uk or view our subscription options here: https://subscriptions.insuranceage.co.uk/subscribe
You are currently unable to print this content. Please contact info@insuranceage.co.uk to find out more.
You are currently unable to copy this content. Please contact info@insuranceage.co.uk to find out more.
Copyright Infopro Digital Limited. All rights reserved.
As outlined in our terms and conditions, https://www.infopro-digital.com/terms-and-conditions/subscriptions/ (point 2.4), printing is limited to a single copy.
If you would like to purchase additional rights please email info@insuranceage.co.uk
Copyright Infopro Digital Limited. All rights reserved.
You may share this content using our article tools. As outlined in our terms and conditions, https://www.infopro-digital.com/terms-and-conditions/subscriptions/ (clause 2.4), an Authorised User may only make one copy of the materials for their own personal use. You must also comply with the restrictions in clause 2.5.
If you would like to purchase additional rights please email info@insuranceage.co.uk
More on Technology
End of Year Review 2025: SSP Broker’s Martyn Mathews
SSP Broker managing director Martyn Mathews crosses his fingers for the roll-out of a pilot insurance-in-education programme in 10-20 secondary schools, and looks to Star Trek for AI-related inspiration.
Premium Credit signs up another top 100 broker
Premium Credit has signed a three-year agreement to be One Sure’s exclusive provider of premium finance for personal lines.
End of Year Review 2025: Open GI’s Neil Hart
Neil Hart, chief sales officer at Open GI, reflects on the ‘old chestnut’ that the cheapest cover isn’t always the best and suggests ‘His Highness’ as his darts alter ego for the World Darts Championship at Alexandra Palace.
End of Year Review 2025: VIPR’s Paul Templar
VIPR CEO and co-founder Paul Templar is impressed by the MGAs publicly committing to modernisation and brokers championing data transparency; whilst also paying homage to British mathematician Ada Lovelace.
End of Year Review 2025: Claims Consortium Group’s Rob Stewart
Rob Stewart, commercial director at Claims Consortium Group, hails the surge of tech talent joining traditional broking groups and hopes for a ‘proper summer holiday’ next year.
End of Year Review 2025: nCino’s Ashleigh Gwilliam
Ashleigh Gwilliam, director of insurance at nCino calls for more to be done to make insurance careers genuinely attractive to young talent and predicts AI will be handling first-pass underwriting decisions on at least 30% of SME commercial risks by the end of next year.
HNW brokers ‘one generation from closure’ if they fail to engage new wealth
Failure to engage with high-net-worth clients that fall within the ‘new wealth’ category could see brokers disappear within a decade, unless they change their traditional mindsets.
Hadron confirms 10 MGA deals as its nears £200m UK GWP
Hybrid carrier Hadron has today revealed plans to enter the European Union after confirming it expects to end 2025 with over £200m in gross written premiums in the UK.