Personal lines specialist buys bicycle and e-bike insurance brand
Niche Box Group has bought Next Generation Insurance Group – trading as Cycler – to expand into bicycle insurance as a stand alone or embedded into core covers.
Niche Box Group already has products spanning breakdown, wedding and GAP insurance. Founded in 2021 it is an appointed representative of UK Oasis Group which in turn trades as Oasis Insurance specialising in travel underwritten by Great Lakes.
Cycler was also launched in 2021 specialising in bicycle and e-bike insurance.
According to the buyer, Cycler’s products cater to cycling enthusiasts whose bikes and equipment often exceed the coverage limits of standard insurance policies.
It confirmed that
Only users who have a paid subscription or are part of a corporate subscription are able to print or copy content.
To access these options, along with all other subscription benefits, please contact info@insuranceage.co.uk or view our subscription options here: https://subscriptions.insuranceage.co.uk/subscribe
You are currently unable to print this content. Please contact info@insuranceage.co.uk to find out more.
You are currently unable to copy this content. Please contact info@insuranceage.co.uk to find out more.
Copyright Infopro Digital Limited. All rights reserved.
As outlined in our terms and conditions, https://www.infopro-digital.com/terms-and-conditions/subscriptions/ (point 2.4), printing is limited to a single copy.
If you would like to purchase additional rights please email info@insuranceage.co.uk
Copyright Infopro Digital Limited. All rights reserved.
You may share this content using our article tools. As outlined in our terms and conditions, https://www.infopro-digital.com/terms-and-conditions/subscriptions/ (clause 2.4), an Authorised User may only make one copy of the materials for their own personal use. You must also comply with the restrictions in clause 2.5.
If you would like to purchase additional rights please email info@insuranceage.co.uk
More on Insight
Interview: Gallagher’s Karen Greenhalgh
Karen Greenhalgh, head of broking and placement for the commercial division at Gallagher in the UK, details her route into insurance, being one of the very first recruits when the US giant entered the retail market, and following her recent promotion her vision for her new role at the consolidating behemoth.
Adler Fairways notches up second buy of 2026 post Intact investment
Adler Fairways has completed the acquisition of the insurance broking arm of W B Baxter, based in Essex.
US to feel the brunt of Acrisure's 11% workforce cull
Acrisure has stated that most its upcoming job cuts will be in the US.
Momentum AR completes deal for Swansea broker
South Wales Insurance Brokers has completed the strategic buy-in to Swansea-based firm Fisher Insure Services.
People Moves: 18 – 22 May 2026
Stay in the loop with the latest insurance personnel moves.
Jo Sykes: Markel out to disrupt cyber market with new launch
Markel is set to launch its cyber product in September, and Jo Sykes, divisional director for commercial lines, has outlined the insurer will continue to add to its digital offering suite.
Sign up for Broker Expo now to be ready for 2027 and beyond
You can now sign up to attend Broker Expo as part of Insurance Age’s wider UK Broker Week which also encompasses the UK Broker Awards and UK Broker Summit.
Kielty to help ‘transition’ as new UK leader announced by Aon
Jane Kielty will be supporting the transition of leadership responsibilities at Aon as the broker revamps its management structure, bringing in Tracy-Lee Kus to oversee the UK, Ireland, South Africa and the Middle East from 1 June.