Biba 2025 Countdown: Aurora’s Tom Willmore
With the 2025 British Insurance Brokers’ Association conference only just over a week away Tom Willmore, broker distribution lead at Aurora, offers up offers useful tips to keep delegates moving and well fed with pies, as well as why the mantra ‘quality over quantity’ remains key to getting the best out of the event.
The tagline for the 2025 Biba conference is ‘New Era’, in your view what does the ‘New Era’ of insurance broking look like?Insurance brokers will begin to utilise data to rapidly discover their customer’s unique risk features, utilise this data for sophisticated risk management, and then leverage more competitive and bespoke quotations.
AI will start to level the playing field for smaller brokers, allowing them to compete with larger firms. Empowering them to make better decisions on behalf of
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