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Top 100 UK Insurance Brokers 2024: Introduction

Age top 100 brokers 2023 colour

Welcome to the Top 100 UK Insurance Brokers for 2024, which Insurance Age has put together again with the help of Insuramore.

The latest ranking – which is only available to full subscribers – is notable for a number of reasons.

First, Gallagher UK has become the first broker to break the £1bn barrier in terms of UK non-life broking revenue. Second, while 42 previously listed firms are upwardly mobile in jumping at least one banding in 2024, only 10 have gone backwards, showing a market that appears in relatively rude health.

Among the notable risers of two bandings or more are: Jensten (up from £40–50m to £75–100m); JMG

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Q&A: Grove & Dean’s Michael Lawrence

Michael Lawrence, distribution and underwriting director at personal lines specialist Grove & Dean, spent 34 years at LV general insurance in its various guises before jumping the fence in 2024.

End of Year Review 2025: Percayso’s Chris Traill

Chris Traill, account director at Percayso Inform, is happy the market is leaning harder into data-driven segmentation rather than just chasing the cheapest headline rate; but adds even with Consumer Duty, there are still examples of poor communication and product understanding.

End of Year Review 2025: Axa Retail’s Matt Field

Matt Field, intermediary director at Axa Retail, hails the insurer’s domestic violence proposition; keeps a keen eye on its NPS; and predicts new entrants to shake up the retail personal lines market, with a particular focus on data and technology.

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