Broking Success: Spotting a gap in the market
James Noble, CEO of My First, details how he started the broker because he noticed a gap in the motor market for first time drivers who needed guidance when searching for the right cover.
ProfileMy First
GWP: £10m
Specialisms: Young drivers
Office: Chertsey, Surrey
Headcount: 29
Describe your career journey, and how you ended up in insurance?
I was a golf caddy before I started My First. What happened is that I realised there was a gap in the market for first-time drivers when I went to get insured.
Young drivers struggled to understand what were they doing.
The go-to [for young drivers] is comparison sites, where you get given the prices in order and you choose
Only users who have a paid subscription or are part of a corporate subscription are able to print or copy content.
To access these options, along with all other subscription benefits, please contact info@insuranceage.co.uk.
You are currently unable to print this content. Please contact info@insuranceage.co.uk to find out more.
You are currently unable to copy this content. Please contact info@insuranceage.co.uk to find out more.
Copyright Infopro Digital Limited. All rights reserved.
You may share this content using our article tools. Printing this content is for the sole use of the Authorised User (named subscriber), as outlined in our terms and conditions - https://www.infopro-insight.com/terms-conditions/insight-subscriptions/
If you would like to purchase additional rights please email info@insuranceage.co.uk
Copyright Infopro Digital Limited. All rights reserved.
You may share this content using our article tools. Copying this content is for the sole use of the Authorised User (named subscriber), as outlined in our terms and conditions - https://www.infopro-insight.com/terms-conditions/insight-subscriptions/
If you would like to purchase additional rights please email info@insuranceage.co.uk
Most read
- Cost-of-living crisis pushes up premium finance demand
- Ardonagh strikes A$2.3bn PSC deal
- Acrisure expands in southern England with two buys