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WF Risk Group goes for growth following rebrand

Richard Willis, Willis IRM

MD Richard Willis discusses the company's name change and what the Belfast-based broker is looking for in future acquisitions.

WF Risk Group (WFRG) is gearing up for further growth following its rebrand from Willis & Company, according to managing director Richard Willis.

Willis explained that the move to change the Belfast-headquartered group’s name came after it bought several businesses in England, including Kennetts, Hale Kavanagh and Playle Russell Specialist Risks & Thatchline.

“A lot of people didn’t understand, be it insurers or customers, that they’re part of a bigger family-owned independent broker,” he told

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