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Applied Net 2018: Google’s Capital G has faith in brokers

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Investment in Applied Systems is not a sign of disruption to come and “testament to the independent agent being strong”.

Capital G, part of Google’s Alphabet group, has stated that it has invested in Applied Systems thanks to the strength of broker distribution.

It was announced on Tuesday (16 October) that the minority investment company has taken a stake in software house Applied Systems.

Capital G representative, Jesse Wedler, said the move is “testament to the independent agent being strong”.

Asked if the deal was a vote of confidence in the broker market, he continued: “Our investment will only do well if

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