Social media insurance? No, thanks.
Social media insurance is the new market the industry will apparently soon be embracing, according to research from the Chartered Insurance Institute (CII).
Really??
I don’t think so. For clarity’s sake, I should mention that the CII really suggested two, widely different types of insurance that could arise out of people’s use of social media.
One suggestion is insurance to cover publicity rights and safeguard reputation, and to provide damage limitation in the event of a social networking account being hacked or parodied.
The CII’s research showed that 56% of 18-24 year olds would ‘consider’ buying cover for publicity rights, and 23% of the same
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