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Aviva online motor brand goes live

Backbytes - a happy computer

Aviva has launched its new online car insurance brand, Quote me happy.

Announced as part of its H1 2011 results, the new distribution channel forms part of Aviva's strategy to continue to grow its UK general insurance business.

The new service will be available shortly on Gocompare.com and is already online at www.quotemehappy.com - with further price comparison sites planned for later this year.

The new service offers fully comprehensive insurance only and is aimed at lower risk motorists who are aged between 21 and 75; have had no more than one at-fault claim in

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Aviva is committed to pushing on with an “absolute focus on customer” and will continue “doubling down”, David Martin, managing director for UK commercial and chief distribution officer, told Insurance Age as he teased a “major new proposition” pencilled in for the end of the third quarter will catch brokers’ eyes.

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