L&G creditor product launch to bolster its top five ambitions
Legal & General (L&G) has stated its ambition to become a top five personal lines player as it unveiled plans for a new creditor product for brokers.
Phil Kennedy, business development director for L&G's general insurance business, admitted that over the past couple of years the company had made some "tough decisions", revising its pricing strategy and letting some partners go in order to return its broker channel to profitability.
However, he said that now the business was well positioned for expansion he wanted to grow profitable broker relationships and that L&G aimed to become a top five personal lines insurer, although he refused to be
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