Bluefin launches

Axa-owned broker Venture Preference has officially re-branded as Bluefin Insurance Group. The company combines the established businesses of Venture Preference - incorporating Stuart Alexander, Smart and Cook, Layton Blackham, The Davis Group and SBJ UK - with the advisory businesses of Thinc, PIFC, EB Consultants, Orbit Benefits and SBJ Benefit Consultants.

Venture Preference announced its intention to change its name in September and began marketing under the new name in January. Stuart Reid, chief executive officer of Bluefin Insurance Group, said: "Under the new brand, the company retains its local presence ... the insurance broking and advisory businesses will still operate in their areas of specialism to maintain a high level of independent expertise."