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    • Insurance Age staff

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Francois-Xavier Boisseau, new managing director of Groupama Insurances, explains to Michelle Worvell why he believes that understanding brokers' needs is key to successfully implementing the company's strategy

He may not be - in business terms - a follower of fashion but there is one thing the new managing director of Groupama insurances, Francois-Xavier Boisseau, does know for a fact and that is, in terms of the company he is now working for, size isn't everything.

Having been appointed to his new role in April, Mr Boisseau is keen to move the business forward after the strategic rethink the company went through more than a year ago.

He says, "As far as Groupama is concerned there was a large strategic

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