Forging strong links
Managing broker relationships is vitally important and is often a tricky balancing act, but there are a range of sophisticated tools available to make it just a little easier. Paul Lang reports on the approach some insurers are taking to address these relationships
Most insurers claim they review their relationships with supporting intermediaries constantly, exchanging views, evaluating market opportunities, monitoring performance and profitability in order to help maximise the effectiveness of their distribution strategies. Management of broker relations has become increasingly important and sophisticated, with the application of a growing range of business support tools for intermediaries based on careful network segmentation and the assessment of a firm
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