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Alive and kicking

Many in the Norwich market claim business in the area is healthy, with local brokers proud of their strong relationships with insurers and customers alike. This month's discussion explores its unique trading features and how one insurer has helped to shape the region's attitude towards business

Is there anything about the Norwich market that sets it apart?

Peter: It is provincial by nature. Someone told me recently that Norwich Union (NU) has one of the lowest average commercial-combined premiums in the UK, so the market is focused on small to medium-sized enterprise business.

Philip: Norwich is experiencing what is happening across the UK - changing from a manufacturing-based economy to a service-based one. It has certainly occurred in this area.

Paul: It is very typical of East Anglian

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