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The impartial website is aimed at consumers and seeks to guide themthrough taking out insurance via a broker or intermediary. The site ispacked with handy information, such as questions the public needs to ask;what they can expect to be asked; and a search engine to find a localintermediary that is an expert in the type of insurance the visitors islooking for.
It promotes the use of intermediaries, and, although sponsored by NIG, itdoes not contain a heavy amount of branding other than a
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