Why digital isn't doomsday for general insurance brokers

dynamic explosion

It started with Direct Line. And then price-comparison websites. The demand for quick, accessible quotes meant consumers flocked to access insurance at the click of a button.

Brokers in general insurance felt the initial shock of disintermediation, which threatened to leave them alone with the niche customer.

Aftershocks continue. With the rise of mobile transactions, masses of connected data and InsurTech start-ups keen to poach customers from your incumbent insurance partners - general

To continue reading...

You need to sign in to use this feature. If you don’t have an Insurance Age account, please register now.

Sign in
You are currently on corporate access.

To use this feature you will need an individual account. If you have one already please sign in.

Sign in.

Alternatively you can request an indvidual account here: