Insurers pray they can avoid distribution hell

Insurers buying brokers appears to be back on the agenda. Allianz has purchased Home & Legacy and taken over ownership of Premierline and Peter Hubbard of Axa has made a statement that a similar move would not be ruled out. This is not surprising as insurers are scratching their heads trying to work out their future distribution strategy in the commercial market.

For the last 15 years, the distribution strategy for most major insurers has been fairly simple. The thought process was that there

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