Taking the brand out on the road

Insurance Age staff
01 Feb 2003

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The news that Norwich Union (NU) has moved into the car-leasingmarket shortly after the launch of its breakdown service will come aslittle surprise to many in the industry.

But it should herald a new era for the sector - and may well be the firstmajor move in a quiet revolution for insurance companies.

Direct insurance operations are now viewed as an integral part of theindustry, when 15 years ago they would have been laughed at as unworkablein a market dominated by brokers in both personal

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