UK Broker Conference 2012: Fixation on low prices remains
Price plays a significant role in influencing consumer choices about insurance, according to a panel discussion hosted by Insurance Age.
Paul Dickson, regional managing director at Giles Insurance Brokers, told delegates at the UK Broker Conference 2012: “I think in practice there’s still a bit of a fixation around selling to a client based on getting the lowest premium.”
And fellow panel member Martyn Denney, head of networks at Marsh, concurred, stating: “You have segments of the economy that are always price focused and they may want business re-broked year after year.”
“I don’t think you can be anything other than price
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