Water companies must stop flood of unnecessary policies says Which?

The watchdog said the sale of such cover could be costing consumers more than £100m each year.

According to Which?, water companies are promoting “expensive” supply pipe insurance even though they already offer their own free pipe repair schemes which customers are automatically entitled to use.

The group stated: “Water companies proactively push this costly third party insurance, and our researchers found nine of the twelve big companies promoting Homeserve’s policy via direct mail promotions.