Groupama targets PA cross selling
Groupama has released a personal accident (PA) broker toolkit in a move it said was designed to help the 61% of brokers who claimed they had difficulty selling the cover.
In a survey conducted by Groupama earlier this year, 72% of brokers also said that businesses did not understand the value of PA cover. The insurer claimed the new toolkit gave brokers the information they needed to help them promote PA cover effectively to their SME customers and boost revenue.
Neil Thunström, head of PA & travel at Groupama Insurances, said: "Groupama is on a mission to tackle the misconceptions and misunderstanding that surround PA cover.
"With over 60% of brokers under the
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