Pruhealth slams "unsustainable" commission levels and unveils new model


The company confirmed that all new SME business is now written on a 10:10 commission basis, with 10% initial commission and 10% at each renewal. It added that the move was designed to reward long-term partnerships with brokers.

Dave Priestly, sales director at PruHealth criticised the current market's focus on low new business premiums and high initial commissions, labelling it unsustainable.

He warned that the industry needed to adapt in order to decrease churn and over-commoditising the group

Only users who have a paid subscription or are part of a corporate subscription are able to print or copy content.

To access these options, along with all other subscription benefits, please contact [email protected].

You are currently unable to copy this content. Please contact [email protected] to find out more.

To continue reading...

You need to sign in to use this feature. If you don’t have an Insurance Age account, please register now.

Sign in
You are currently on corporate access.

To use this feature you will need an individual account. If you have one already please sign in.

Sign in.

Alternatively you can request an indvidual account here: