Exeter Friendly launches new family brand


Exeter Family is made up of private medical insurance and income protection products which were previously sold under the Exeter Friendly and Pioneer brand names.

Chief executive, Andy Chapman commented: "I'm so pleased to launch the new brand, Exeter Family Friendly; it's the culmination of a lot of hard work. "

"Intermediaries know what we're about as a business already, simple products, simple seamless service and paying claims. We think it's an easy rhetoric, but one which many insurers

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