Mutual to sell policies via brokers for first time
Mutual Benenden Healthcare Society plans to sell its policies via intermediaries for the first time as it aims to increase its share of the market.
York-based Benenden, which has almost one million members, said it is in talks with several high-profile brokers and has already signed a distribution agreement with employee benefits expert Redbourne. Benenden’s plans are available to individuals or through group schemes.
Ken Hesketh, chief executive of Benenden Healthcare Society, said: “Intermediaries are a major route to market for healthcare insurance and we aim to significantly increase our sales through this channel. We’re engaged in
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