Aggregators cause too much confusion for consumers, says Defaqto
Mike Powell, insight analyst for general insurance at Defaqto, predicts an "aggregator crunch" in next two years
Too much choice has caused too much confusion for consumers in the motor and home aggregation market according to independent financial research company Defaqto's latest report.
The report: Web Aggregators 2009: The bubble is about to burst, which investigated nineteen major aggregators and over 60 white-labelled sites, stated that the sheer level of choice available to consumers is causing a great deal of uncertainty.
Mike Powell, report author and insight analyst for general insurance at
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