NU springs to defence of 'winter sale' experiment
Norwich Union (NU) has defended a dual-pricing experiment on some of its personal-lines products aga...
Norwich Union (NU) has defended a dual-pricing experiment on some of its personal-lines products against criticism from brokers that it is punishing loyal policyholders.
One broker complained to Insurance Age that existing NU customers had to pay up to £80 more to renew a policy than new customers did to buy cover for the first time.
The insurer said it held its "winter sale" from August to September last year in an "experiment" to shake up the sticky household market and get new customers on
Only users who have a paid subscription or are part of a corporate subscription are able to print or copy content.
To access these options, along with all other subscription benefits, please contact info@insuranceage.co.uk.
You are currently unable to print this content. Please contact info@insuranceage.co.uk to find out more.
You are currently unable to copy this content. Please contact info@insuranceage.co.uk to find out more.
Copyright Infopro Digital Limited. All rights reserved.
You may share this content using our article tools. Printing this content is for the sole use of the Authorised User (named subscriber), as outlined in our terms and conditions - https://www.infopro-insight.com/terms-conditions/insight-subscriptions/
If you would like to purchase additional rights please email info@insuranceage.co.uk
Copyright Infopro Digital Limited. All rights reserved.
You may share this content using our article tools. Copying this content is for the sole use of the Authorised User (named subscriber), as outlined in our terms and conditions - https://www.infopro-insight.com/terms-conditions/insight-subscriptions/
If you would like to purchase additional rights please email info@insuranceage.co.uk
Most read
- In Depth: Managing cyber risk in an ever-changing security landscape
- Covéa cuts losses but underwriting deficit grows
- JMG strikes its biggest deal of 2024 with BQI swoop