NU strategy takes a bold turn in bid for new business

Norwich Union (NU) has announced a bolder and more confident underwriting strategy, as it adapts to changing market conditions.

John Seaton, underwriting director at NU, promised that brokers would be able to see a clear evolution of the insurer's commercial appetite and trading strategy as a result. "As a whole, the company is much more confident, while adhering to basic underwriting principals," he said. "This new philosophy will run throughout the 70-strong commercial underwriting team and