Norwich Union signs deal
Norwich Union (NU) has signed a deal to use Chordiant Marketing Director as the campaign management ...
Norwich Union (NU) has signed a deal to use Chordiant Marketing Director as the campaign management solution in its drive to market with greater efficiency and focus across its UK retail and consumer businesses. The move follows an internal review to rationalise a number of legacy campaign management systems. NU will use the system to manage marketing contacts and develop relationships with existing and potential customers. Mike Byrne, head of Midas customer marketing at NU, said: "The selection
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