Aggregators part of personal lines comeback

Personal lines brokers are set for a comeback thanks to aggregators, despite much being written about their demise over the past 10 years, according to research.

Research company Defaqto said although some brokers see aggregators as the enemy, other savvy firms could ensure a significant amount of car insurance business by using the comparison sites.

In October 2007, Defaqto identified that brokers with online capabilities to provide car insurance quotations were starting to appear on aggregator

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