Axa acquires broker marketing agency

Ignition NBS is a multi-award winning company providing marketing and business development services to general insurance brokers and the wider professional services market. Axa said it would buy the company’s entire share capital through its subsidiary Axa Services.

The insurer said it would provide significant investment to help the acquisition grow its state-of-the-art marketing consultancy services, including meeting the needs of new target markets. Ignition will retain its independence