Homebase appoints Budget Group
DIY giant Homebase has appointed intermediary Budget Group to providehousehold products to its loyal...
DIY giant Homebase has appointed intermediary Budget Group to providehousehold products to its loyalty card customers across the UK. Junction,the affinity business of Budget, will now provide a branded home insuranceproduct to Homebase's 4.5m 'Spend and Save' customers. The contract waswon in a competitive tender and the intermediary said it would generate "asignificant volume of policies per year". The home insurance product willbe promoted both in-store and via direct mail.
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