On the Broads
As one of the largest general insurance hotspots outside of London, Norwich is giving its northern competitors a run for their money. Sarah Hills paid the city a visit in order to discover how the area has grown into a centre of business excellence
As the only city in East Anglia, Norwich can boast a well-developed infrastructure as well as a diverse and stable economy, with more than 50 financial services companies - including Norwich Union (NU), Virgin Direct and Marsh - calling the area home.
Considered to be an important UK general insurance centre, Norwich has recently been transformed through a programme of construction projects - totalling more than £1bn - in a bid to attract public and private investment to the city and drive
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