Achievement Award - Chris Woodburn

Sponsored by Insurance Age.

The winner of this year's Insurance Age Lifetime Achievement Award has only spent a fraction of his career in the insurance industry - but his influence has been crucial in securing a sound future for the sector.

In April 1999, a gently spoken, undemonstrative Chris Woodburn stepped into the maelstrom that was the debate on the future regulation of general insurance selling.

As the chief executive of the new voluntary regulator, the General Insurance Standards

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