Pets mean prizes

In this nation of animal lovers, insurers have recognised, and started to tap into, the huge market that the pet-owning population represents.

However, brokers seem reluctant to include pet insurance in their product portfolio. Is this because the demand is not there for the product - or is it simply that they haven't appreciated the potential business opportunity and long-term earnings this general insurance line can deliver?

UK insurers and retailers alike claim that pet insurance is the

To continue reading...

You need to sign in to use this feature. If you don’t have an Insurance Age account, please register now.

Sign in
You are currently on corporate access.

To use this feature you will need an individual account. If you have one already please sign in.

Sign in.

Alternatively you can request an indvidual account here: