Pets mean prizes
Only 14% of the UK's pets are insured - and with vet costs soaring, there would seem to be plenty of scope for growth. But, warns Sarah Gaskin, intermediaries must exercise care when picking the right product for clients
In this nation of animal lovers, insurers have recognised, and started to tap into, the huge market that the pet-owning population represents.
However, brokers seem reluctant to include pet insurance in their product portfolio. Is this because the demand is not there for the product - or is it simply that they haven't appreciated the potential business opportunity and long-term earnings this general insurance line can deliver?
UK insurers and retailers alike claim that pet insurance is the fastest
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