Pets mean prizes

In this nation of animal lovers, insurers have recognised, and started to tap into, the huge market that the pet-owning population represents.

However, brokers seem reluctant to include pet insurance in their product portfolio. Is this because the demand is not there for the product - or is it simply that they haven't appreciated the potential business opportunity and long-term earnings this general insurance line can deliver?

UK insurers and retailers alike claim that pet insurance is the fas

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