Steady as she goes for Norwich Union

Operating under the Norwich Union (NU) brand, Aviva is the largest UK life and general insurer, with a 12% share of the UK life market and a 14% share of the UK general insurance market. It has a rating of AA-/Stable.

In general insurance, NU's competitive advantages are the group's low cost base, innovative use of technology in the underwriting process, efficient claims management, and brand strength. Distribution is well diversified, and the risk profile of the business is low, owing to NU's

Only users who have a paid subscription or are part of a corporate subscription are able to print or copy content.

To access these options, along with all other subscription benefits, please contact [email protected].

You are currently unable to copy this content. Please contact [email protected] to find out more.

Sorry, our subscription options are not loading right now

Please try again later. Get in touch with our customer services team if this issue persists.

New to Insurance Age? View our subscription options

If you already have an account, please sign in here.

To continue reading...

You need to sign in to use this feature. If you don’t have an Insurance Age account, please register now.

Sign in
You are currently on corporate access.

To use this feature you will need an individual account. If you have one already please sign in.

Sign in.

Alternatively you can request an indvidual account here: