Spot the difference

The plethora of products being introduced by insurers shows no signs of abating. In fact, in recent times, it seems to have increased in pace, particularly in the small to medium-sized enterprise (SME) sector. But are these products worth the paper they are written on? Finding the right product for clients is, of course, at the heart of any broker's job but this can be tricky, especially in times when other pressures are mounting.

Insurers will always claim they have developed an innovative, must