Reputation protection

Boeing, Fujitsu, Tata Steel, Mirror Group Newspapers, PPE MedPro… The list of companies that started 2024 wading through a PR crisis is as diverse as the causes of their respective dramas. But it’s not just big companies that are vulnerable to a communications crisis.

Among the many lessons to be learned from the Post Office scandal, is that small businesses are just as vulnerable to a PR catastrophe, even when they have done absolutely nothing wrong, and the consequences for smaller companies can be far more serious and much more personal.

Negative publicity often emerges out of the blue and, whether justified or not, can cause significant and lasting harm to any business.

This blog outlines how ARAG’s Crisis Communications cover gives expert PR advice and support to SMEs facing a communications disaster.