Gio Compario ups aggregator's traffic
Go Compare's latest advertising campaign featuring opera singer Wynne Evans who plays a fictional tenor called Gio Compario is working.
Over the last six months gocompare.com has upped its traffic by 20% and in the first two months of 2010 has generated over four and a half million quotes for insurance alone.
Go Compare's head of marketing Nick Hall said: "The aim was always to differentiate the brand and put some fun and personality into the ads and to date it has worked exactly as planned. Gio is a great character and we are looking forward to developing the campaign further in 2010. It will be interesting to see how Gio
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