PB Week: Meetings, the dentist and an Irish launch
As European business development director at APC Underwriting my focus is firmly on opening up new markets and growing our key broker accounts, writes Graham Young.
This often takes me into Europe, but last week I was very much London based, which didn’t help at all with my Air Miles. I kick started the week with a Monday morning marketing team meeting. Ably led by our CEO, Brian Russell, the main topic was how to make our producers more productive? As an MGA we need to work closely with our brokers to provide them with the competitive and service orientated tools they need to win new business. If they grow, we grow. It's a simple strategy, but takes a lot
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