Survey ranks Lloyd’s as strongest insurance brand
Lloyd’s was today announced as one of the UK’s leading business brands - ranking first in the insurance sector and 40th overall - in the 2010 Business Superbrands survey.
This is the highest position Lloyd's has ever ranked in the survey and, according to the specialist insurance market, the ranking reflects its strength not only in the insurance industry, but as a quality and reliable brand.
Richard Ward, Lloyd's CEO, said: "I'm pleased to see that the reputational strength of Lloyd's has been recognised in this survey. We have come a long way in the past decade and have successfully navigated the worst recession since the Great Depression. This reinforces the
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