Aviva to surprise brokers with tv campaign
Aviva to splash the cash on broker tv ad campaign
Aviva is set to launch a television advertising campaign supporting brokers in October.In a move that will surprise rival insurers and brokers alike, Aviva, which pulled out of commercial direct last year is putting its money where its mouth is when it comes to supporting commercial brokers.
Janice Deakin, corporate sales director at Aviva, says: "This campaign recognises the importance of the expert and individual advice available through local brokers and underlines our commitment not to offer
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