Small is beautiful.
Dave Gay says smaller brokers offer a personal touch and specialised knowledge, making them ideally suited to the growing niche market.
Size matters, as the advertising campaign for a well-known car recently proclaimed. But is that really the case in the private car arena?Direct writers target Mr and Ms Average but smaller brokers can work size to their advantage by aiming at a niche.
Insurers are happy to offer schemes to smaller brokers - preferring to write a small amount of niche business with a few intermediaries than the combined amount with one. Brokers should look out for cherry-picking underwriting opportunities as
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