Domestic difficulties.
Home assistance was originally introduced as an add-on to bolster home insurance sales, but it is now an integral part of buildings and contents policies, says Shona Cronin.
The household assistance market has come a long way since the 1980swhen the industry witnessed the first of the domestic emergency
helplines.
At this time, they were viewed by insurers and brokers as being excellent
product differentiators which could provide a competitive edge. Now, these
services are largely accepted as par for the course by both the industry
providers and the consumer.
John Beckett, product controller at Avon Insurance, says: "Policyholders
now expect household assistance
Only users who have a paid subscription or are part of a corporate subscription are able to print or copy content.
To access these options, along with all other subscription benefits, please contact info@insuranceage.co.uk or view our subscription options here: https://subscriptions.insuranceage.co.uk/subscribe
You are currently unable to print this content. Please contact info@insuranceage.co.uk to find out more.
You are currently unable to copy this content. Please contact info@insuranceage.co.uk to find out more.
Copyright Infopro Digital Limited. All rights reserved.
As outlined in our terms and conditions, https://www.infopro-digital.com/terms-and-conditions/subscriptions/ (point 2.4), printing is limited to a single copy.
If you would like to purchase additional rights please email info@insuranceage.co.uk
Copyright Infopro Digital Limited. All rights reserved.
You may share this content using our article tools. As outlined in our terms and conditions, https://www.infopro-digital.com/terms-and-conditions/subscriptions/ (clause 2.4), an Authorised User may only make one copy of the materials for their own personal use. You must also comply with the restrictions in clause 2.5.
If you would like to purchase additional rights please email info@insuranceage.co.uk
More on Commercial
Pen doubles limits to £10m to ‘maxmise relevance’ in SME cyber
Pen Underwriting is to double the SME cyber cover limit available to £10m for risks incepting on or after 1 July 2026.
Liberty opens new proposition for retail sector
Liberty Specialty Markets has launched a bespoke proposition for mid to upper-midsized retail companies, flagging it is available via dedicated hubs in Manchester, Bristol and Dublin, supported by its London head office.
Ex-network MD Derbyshire joins Konsileo
Former network boss Dawn Derbyshire has joined Konsileo as head of commercial strategy.
JMG expands with Langton and Portsoken
JMG Group has bought Langton London Insurance Brokers and managing general agent Portsoken, Insurance Age can reveal.
Hiscox highlights SMEs as it joins ChatGPT UK advert pilot
Hiscox UK has pointed to the changing “conversational” nature of insurance searches, including by SME owners, as it confirmed it is taking part in a pilot through agency partner Dentsu to explore advertising in ChatGPT.
Convex to launch UK MGA Kinetic in Q4
Specialty insurer Convex Group is planning to launch Kinetic Insurance Services, a wholly owned managing general agency that will start trading in Q4 2026.
CFC rolls out digital trading for startup tech scheme
CFC has promised UK brokers “fast, frictionless access” to complex commercial insurance for startup technology companies as the provider made its scheme available for digital trading on its Connect platform.
Sam Geddes named CEO of Santam Syndicate 1918
Santam Syndicate 1918, part of Africa’s largest non-life insurer Santam Group, has appointed Sam Geddes as CEO based in London.