Diamond are a girl's best friend?

Specialist women motorists insurer Diamond has embarked upon a
high-profile advertising campaign on London underground tubes and on
London radio station Kiss FM.


The direct insurer is a division of Admiral Insurance and has only been
trading for 12 months.


The Diamond name will be unfamiliar to many in the insurance industry as
this is the insurer's first major spend on advertising.


Sian Lewis, managing director at Diamond, told PB: "Until now we have
taken out small ads in directories like the

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