All in the name.
Brand will be the most important selling asset in future, according to David Bevan, who questioned t...
Brand will be the most important selling asset in future, accordingto David Bevan, who questioned the ability of small, provincial brokers to
establish a well-known name. Fortis' Kate Page agreed. "Over the past two
years, we are increasingly attracting new business through brands and
affinities, not brokers," she said.
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