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Insurance Age

PBS and ATD merge

Primary Broker Services and ATD General have merged to form Primary General, which began trading on ...

Primary Broker Services and ATD General have merged to form Primary General, which began trading on 15 January. In combining the strengths of both, parent PBS Holdings has ambition to: maintain strong relationships at a local level; offer access to experienced, motivated and flexible underwriting and claims professionals; provide a level of exclusivity not readily available from its competitors; and offer a higher quality of service than other underwriting agencies or insurers.

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