PB and Post launch industry standards campaign

This year, PB and sister title Post are launching Investing in the Profession, a campaign to help ensure broking and insurance have their futures entrenched in the highest standards of skills and values. Despite the backdrop of the worst financial crisis in several generations, we believe it is more important than ever to keep enhancing staff training, ethics, services and standards and to ensure that every member of your team is reaching towards well thought-out goals.

Professionalism is already high on your agenda but is everybody, including staff and customers, buying into your vision? Are you choosing the right path? This campaign will examine what brokers do on an individual basis, what industry-wide initiatives are on offer and what more you would like these to provide. Most of all, the campaign is designed to inspire engagement with professionalism and to encourage investment.

While other sectors in the financial world are suffering a reputational crisis, most notably banking, insurance has continued to deliver in the UK after a number of severe national events, not once asking for nor requiring a government bailout in the process. Instead, the industry marches on and continues to take on risk after risk. The message of professionalism within insurance is often lost: Investing in the Profession will be a reference point for ideas on how this challenge can be addressed both inside and outside the office.

• The campaign will consist of a combination of roundtables, blogs, videos and articles throughout the year, kicking off with a video interview with Sandy Scott, chief executive officer at the Chartered Insurance Institute, which you can see at www.broking.co.uk/tag/pb-interview.

If you have any comments or questions, please e-mail pbeditorial@incisivemedia.com.