Profile: Sam White of Pukka Insure and Action 365

Sam White

Entrepreneurial spirit: Action 365 and Pukka founder Sam White tells Siân Barton why a focus on people, facing challenges with energy and creating a supportive team has helped her businesses grow and succeed

As the founder of claims firm Action 365 Sam White has been a familiar face in the insurance world for a number of years.

She is known for her parties, particularly the recent ones she has thrown at the Biba Manchester conference. This year guests were decked out with flower head garlands, sombreros and enjoyed cocktails galore all topped off with a performance from X Factor winner Louisa Johnson. The gathering this May was to celebrate her newest offering, the managing general agent (MGA)

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